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• Designed a simpler, less advertisey approach to
vitamin sales
• Selection of Photography to compliment the brand
• Designed and created upsell modules
• Designed order modules which would fit in the
shopping cart design
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• Developed a style manual with all guidelines for
type, color, photography, voice and other elements which can effect the
brand
• Redesign launched in Summer of 200. Many changes
have been made since then.
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